Key Account Manager FMCG
Core
Manage and develop strategic relationships with key retail partners to drive joint profitable growth and maximize market share for FMCG brands.
Role type
Key Account Manager (FMCG)
Builds
Joint business plans, promotional strategies, and sales growth initiatives for retail partners.
Domain
Fast-Moving Consumer Goods (FMCG) / Retail
Deliverable
product features
Required skills
Key account management, customer relationship management, business development, financial analysis, negotiation, data-driven sales planning, stakeholder alignment
Preferred skills
FMCG industry experience, analytical mindset, creative problem-solving, budget planning, sales enablement strategies, strategic sales planning
Technologies
Microsoft Office
Responsibilities
Develop and execute annual Joint Business Plans (JBPs), negotiate trade terms and pricing strategies, monitor sales progress and adjust plans based on data, prepare sales reports for senior management, build long-term partnerships with retailer decision-makers, track promotional ROI, collaborate on in-store and online execution, align with internal stakeholders on product launches and pricing.
Seniority
Mid-Senior, hands-on IC