Senior Insights Strategy Executive — Product Marketing
Core
Leads strategy and optimization of insights delivery, data use, advanced analytics, research, modeling, experimentation, AI, and business intelligence for demand generation and line-of-business product marketing.
Role type
Senior Insights Strategy Executive (Product Marketing)
Builds
Product marketing decisions and business outcomes for demand generation and line-of-business products
Domain
Consumer Financial Services / Marketing Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing analytics, Growth strategy, Consumer financial services, Product marketing, Consulting, Demand generation, Segmentation, Experimentation, Attribution, AI applications, Data governance, Executive communication, Stakeholder management, Strategic thinking, Analytical thinking
Preferred skills
Regulated consumer financial services experience, Brand and media strategy, Funnel and campaign performance definitions, Cross-functional insight portfolio management
Technologies
AI, Modeling, Research tools, Analytics platforms
Responsibilities
Advise demand-generation and line-of-business product marketing teams on insights use; Govern a prioritized learning agenda; Serve as internal consultant between business and technical teams; Identify gaps in data foundations (consent, tagging, identity, attribution); Select among modeling, AI, research, and analytics based on business constraints; Define core knowledge for demand generation; Develop measurement and attribution guidelines; Direct requirements for performance work; Set test-and-control requirements.
Seniority
Senior, hands-on IC with strategic leadership
