Senior Growth Manager:in - all genders welcome
Core
Senior Growth Manager responsible for Go-to-Market strategies, customer journey optimization, and scaling portfolio solutions within the cooperative financial group.
Role type
Senior Growth Manager
Builds
Scalable marketing and growth setups, customer journeys, and Go-to-Market strategies for banking and non-banking solutions
Domain
Financial Services / Banking / Venture Building
Deliverable
product features
Required skills
Go-to-Market strategy, Performance Marketing, Customer Journey mapping, Data-driven decision making, B2B/B2C/B2B2C business model scaling, Marketing automation, CRM management, Channel strategy, Funnel optimization, Stakeholder management
Preferred skills
Banking/Platform ecosystem experience, Startup environment experience, New business model building
Technologies
CRM tools, Analytics tools, Marketing automation tools, AI tools
Responsibilities
Develop and own Go-to-Market strategies from pilot to scale, Identify target audiences and value propositions, Collaborate with banks and portfolio companies to build activation logic, Steer marketing measures based on data and KPIs, Analyze channel and funnel setups to identify quick wins, Build measurement and reporting structures, Optimize end-to-end customer journeys, Integrate solutions into existing banking contexts, Test and optimize channels, messages, and formats, Implement modern tools and AI in marketing processes
Seniority
Senior, hands-on IC