AVP, Specialty and Wellness Marketing
Core
AVP managing marketing plans, campaigns, and partnerships for Audiology, Optometry, and Ophthalmology markets to drive acquisition, activation, usage, and retention.
Role type
Senior IC Specialty Marketing Manager
Builds
Omni-channel marketing programs, B2B/B2B2C initiatives, and CareCredit brand presence for healthcare providers and consumers
Domain
Healthcare (Audiology, Optometry, Ophthalmology) + Financial Services
Deliverable
product features
Required skills
Multi-channel campaign execution, B2B marketing, Data-driven planning, Cross-functional collaboration, Budget management, Analytics interpretation
Preferred skills
B2B2C experience, Salesforce/Marketing Cloud, Creative agency management, Paid media optimization
Technologies
Salesforce, Marketing Cloud, AI/MarTech tools
Responsibilities
Manage marketing planning for Audiology, Optometry, and Ophthalmology; Execute omni-channel campaigns driving acquisition and retention; Partner with lifecycle teams to drive activation and cross-shop; Influence cross-functional partners to deliver quality work on time; Optimize plans and ROI using research and analytics; Manage budget and expense tracking
Seniority
Senior, hands-on IC