AVP, Specialty & Wellness Marketing, Focus Markets
Core
Own client-level and market-level marketing activation for a portfolio of clients (contractual partnerships and independents) to drive provider engagement, consumer applications, purchase volume, and retention.
Role type
Senior individual contributor marketing manager (B2B/B2B2C)
Builds
Multi-channel B2B and B2B2C campaigns, client marketing plans, and lifecycle communications for financial services partners
Domain
Financial services / Specialty & Wellness markets
Deliverable
product features
Required skills
B2B marketing strategy, multi-channel campaign execution, client relationship management, cross-functional leadership, data-driven optimization, content creation, project management
Preferred skills
B2B2C experience, multi-location/franchise partner models, healthcare or financial products marketing, Salesforce Marketing Cloud, paid media concepts
Technologies
Salesforce Marketing Cloud, CRM platforms, email automation tools, digital marketing platforms
Responsibilities
Develop quarterly/annual client marketing plans and activation roadmaps; Lead end-to-end execution of multi-channel campaigns to drive provider onboarding and consumer growth; Optimize performance using analytics and segmentation; Influence and coordinate work across Sales, Product, and Agency teams to deliver quality work on time
Seniority
Senior, hands-on IC