AVP, Channel Marketing (L10)
Core
Lead the execution and optimization of multi-channel marketing campaigns, with a primary focus on email, for Synchrony's diverse consumer financial services portfolio.
Role type
Senior Individual Contributor Channel Marketing Manager (Email & Digital)
Builds
Email marketing campaigns, cross-channel solutions, and optimized customer engagement touchpoints for retail, auto, and other consumer finance clients.
Domain
Consumer Financial Services / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Email marketing strategy, campaign execution, list segmentation, Zeta/SFMC platform expertise, Agile/Scrum Master practices, project management, data auditing, responsive design, AI tool adoption
Preferred skills
Mobile push/wallet campaigns, HTML/CSS coding, creative design software (Illustrator/Photoshop), credit card/retail environment experience, advanced analytics
Technologies
Zeta/SFMC, Workfront/MRM/Jira/ProofHub, Microsoft Office Suite, Agile SAFe
Responsibilities
Drive campaign setup, template approval, and deployment; manage and mentor a pod of marketers; liaise with clients to solve complex channel requests; audit high-complexity campaigns; champion pilot strategies for next-generation channel optimization; ensure compliance with documentation and process standards.
Seniority
Senior, hands-on IC with team leadership