Program Manager, Field Marketing
Core
Develop and execute field marketing strategies and integrated programs for Relativity's legal AI platform in Asia to drive pipeline and revenue.
Role type
Senior IC field marketing program manager
Builds
Regional marketing campaigns, events, and commercial programs for the Asia region
Domain
Legal technology / B2B SaaS
Deliverable
product features
Required skills
Field marketing strategy, program management, event management, stakeholder management, cross-functional collaboration, data analysis, budget management, vendor management, localization
Preferred skills
B2B SaaS marketing, marketing automation, CRM platforms, ABM, demand generation
Technologies
Marketo, Salesforce
Responsibilities
Develop comprehensive field marketing strategy aligned to regional business priorities; Plan, manage, and deliver integrated marketing programs including in-person events, executive roundtables, webinars, and third-party activations; Act as senior in-region marketing authority to key stakeholders; Lead end-to-end program management including timelines, budgets, vendors, and logistics; Serve as in-region authority for all Asia events; Manage joint marketing relationships with third-party sponsors and channel partners; Amplify and localize global marketing initiatives for local audiences; Collaborate cross-functionally with Demand Generation, Product Marketing, Brand, and Marketing Operations; Partner with global content team to execute regional content strategy; Serve as trusted marketing partner to in-market sales teams; Set, track, and report on campaign metrics and commercial KPIs; Be accountable for marketing's contribution to pipeline generation and revenue.
Seniority
Mid-level, hands-on IC