Product Marketing Manager - Pricing and Packaging
Core
Develop pricing and packaging strategies and business cases to support pricing decisions for existing products and new launches, including generative AI initiatives.
Role type
Product Marketing Manager (Pricing & Packaging)
Builds
Pricing strategies, packaging strategies, and business cases for product portfolio growth
Domain
SaaS / e-Discovery / Generative AI
Deliverable
product features
Required skills
Pricing Strategies, Market Intelligence, Market Positioning, Product Launches, Sales Enablement, Market Strategy, Digital Marketing, Demand Generation, Product Marketing, Analytical Skills
Preferred skills
e-Discovery industry knowledge, Strategy consulting experience, Executive leadership collaboration
Responsibilities
Develop decision frameworks and structure analyses for pricing recommendations; Understand value drivers and cost drivers across the product portfolio; Assess product performance, market opportunities, and financial results; Monitor and analyze the competitive landscape; Develop and implement pricing and packaging strategies; Partner with operational teams to execute commercialization strategies; Ensure field teams understand commercialization strategies and have the tools to communicate value
Seniority
Mid-level, hands-on IC