Product Marketing Manager - Pricing and Packaging
Core
Develop pricing and packaging strategies and business cases to support pricing decisions for existing products and new launches, including generative AI initiatives.
Role type
Product Marketing Manager (Pricing & Packaging)
Builds
Pricing strategies, packaging models, and business cases for product portfolio growth
Domain
SaaS / e-Discovery / Generative AI
Deliverable
product features
Required skills
Pricing strategies, Market intelligence, Product launches, Sales enablement, Market positioning, Market strategy, Demand generation, Digital marketing, Business case development, Strategic decision support
Preferred skills
e-Discovery industry knowledge, Strategy consulting experience, Executive leadership collaboration
Technologies
Generative AI
Responsibilities
Develop decision frameworks and structure analyses for pricing recommendations; Monitor and analyze competitive landscape and competitor pricing strategies; Partner with operational teams to execute commercialization strategies; Ensure field teams understand commercialization strategies and have tools to communicate value; Assess product performance and market opportunities to inform pricing opportunities; Collaborate with product marketing, product management, and finance teams for strategic decision-making
Seniority
Mid-level, hands-on IC
