(Senior) SEA Marketing Manager eCom – Google Ads (m/w/d)
Core
Senior SEA Marketing Manager responsible for scaling Google Ads strategy (Search, Shopping, PMax, YouTube) for a high-growth European D2C footwear brand, managing 7-figure budgets to drive profitable growth across the funnel.
Role type
Senior Performance Marketing Manager (Google Ads)
Builds
Scalable paid media campaigns and growth strategies for a global D2C footwear brand
Domain
E-Commerce / Digital Marketing
Required skills
Google Ads strategy, Search, Shopping, Performance Max, YouTube Ads, Bidding optimization, ROAS analysis, CAC management, Feed management, Tracking & Attribution, Data-driven decision making
Preferred skills
Experience with DTC brands, Keyword strategy, Auction dynamics, Campaign scaling
Technologies
Google Ads, Google Merchant Center, Google Analytics
Responsibilities
Manage 7-figure advertising budgets and make data-driven decisions on bidding and scaling; Develop and test high-converting ad copy and asset combinations; Analyze and optimize international campaigns with focus on profitability; Collaborate with Creative, Feed, and Data teams to maximize funnel impact; Master tracking, attribution, and the relationship between Google Ads and Google Analytics
Seniority
Senior, hands-on IC
