Senior Lead, Product Marketing - Accessories & Apparel
Core
Lead end-to-end development and strategy for Apparel & Accessories products, driving execution from concept through launch readiness.
Role type
Senior Lead Product Marketing (Physical Products)
Builds
Apparel and accessories for WHOOP members
Domain
Consumer goods, wearable technology, health & fitness
Deliverable
product features
Required skills
Product marketing, product management, physical product lifecycle management, cross-functional partnership, external partner collaboration, strategic thinking, consumer insights translation, product positioning, project management
Preferred skills
Health/wellness/fitness passion, AI tool adoption
Technologies
AI tools
Responsibilities
Lead end-to-end development of Apparel & Accessories products from concept to launch; Introduce and lead early-stage product research and development; Partner with Supply Chain to validate feasibility and cost; Lead product creation for key external partnerships; Translate consumer insights into actionable product briefs; Drive product positioning and core messaging; Partner with go-to-market teams for launch execution
