Email Automation Manager
Core
Design, build, and manage complex automated email workflows and customer journeys to drive acquisition, retention, and conversion for a fintech/housing platform.
Role type
Senior IC Email Automation Manager
Builds
Sophisticated, data-driven customer communication journeys and onboarding sequences
Domain
Fintech / Housing / Mortgage Origination
Required skills
Email marketing automation, CRM management, HTML/CSS, API integrations, data architecture, A/B testing, churn analysis, multi-touch attribution, GDPR compliance
Preferred skills
Cross-channel journey management, customer retention strategies, mortgage domain knowledge
Technologies
Customer Engagement Platforms, CRM systems, internal databases
Responsibilities
Design and manage complex automated workflows; Develop high-converting nurture streams; Own end-to-end customer journey optimization; Build onboarding sequences for mortgage applicants; Implement win-back and sunset strategies; Analyze churn indicators to trigger personalized offers; Ensure seamless integration between CRM, engagement platform, and databases; Establish dashboards to monitor KPIs; Refine attribution models
Seniority
Senior, hands-on IC