Senior Vice President, Performance Marketing - Cards and Lending Offers Cross-Sell
Core
Lead end-to-end Performance Marketing roadmap and strategy to drive digital sales growth for existing customers across Cards, Lending, Travel, and Spend offers via Mobile App and Online Banking.
Role type
Senior Vice President, Performance Marketing (Digital Sales P&L)
Builds
Next-gen existing customer experiences, digital sales funnels, and personalized offer placements
Domain
Financial Services / Fintech / Performance Marketing
Required skills
Performance Marketing strategy, Digital Sales P&L management, Mobile merchandizing, Next-Best-Action (NBA) strategies, Pega CDH, Adobe Analytics, Adobe Target, Data-driven insights, Test & Learn initiatives, Team leadership
Preferred skills
Master's degree in business or finance, Emerging technologies expertise
Technologies
Pega CDH, Adobe Analytics, Adobe Target
Responsibilities
Define end-to-end Performance Marketing roadmap and strategy; Lead and own scorecard KPIs like Digital Sales and Funnel conversion metrics; Lead Offer Placement & Merchandizing strategy on Mobile App and Online Banking; Accelerate Personalization at scale for logged-in experiences; Partner with Product, Marketing, Analytics, and Digital teams; Leverage research and analytics to develop marketing roadmaps; Identify innovations and lead test and learn experiments
Seniority
Senior Vice President, strategic leadership with hands-on execution