Manager, Marketing Programmes - UK Franchise
Core
Lead integrated marketing programmes and digital channel initiatives to promote AIG's brand, engage brokers and clients, and support profitable growth for the UK Franchise.
Role type
Manager, Marketing Programmes
Builds
Integrated marketing campaigns, digital content, and client engagement strategies
Domain
Insurance / Financial Services / B2B Marketing
Required skills
Integrated campaign management, digital marketing strategy, CRM utilization, data-driven targeting, stakeholder management, project leadership, commercial mindset
Preferred skills
Experience in insurance or financial services, thought leadership development, process optimization
Technologies
CRM, digital channels, social media platforms
Responsibilities
Lead integrated marketing programmes across paid, owned and partner channels; Own deployment across website and social channels; Drive commercial engagement with priority broker and client audiences; Develop audience and channel strategies using data; Track and report performance against objectives; Build strong partnerships with senior stakeholders and subject matter experts
Seniority
Manager, hands-on leadership with direct reports