Visa Commercial Solutions - Global Marketing - Senior Marketing Manager, B2B Travel
Core
Lead and manage marketing campaigns, events, and Account-Based Marketing (ABM) strategies for the B2B Travel segment to support go-to-market initiatives.
Role type
Senior Marketing Manager (B2B Travel)
Builds
Marketing campaigns, events, ABM strategies, sales enablement collateral, and thought leadership pieces for B2B Travel solutions.
Domain
Financial services / B2B Travel
Deliverable
product features
Required skills
B2B marketing strategy, event execution, ABM strategy, stakeholder management, budget management, third-party agency management, global market understanding
Preferred skills
Experience in B2B travel segment, thought leadership development
Technologies
Digital marketing platforms, social media tools, email marketing systems, content management systems
Responsibilities
Lead and manage all marketing campaign activities for the B2B Travel segment; Plan and execute targeted campaigns including digital, social media, email, and content marketing; Develop and manage events including trade shows, conferences, and webinars; Implement ABM strategies to drive engagement and conversion; Create and maintain landing pages and sales enablement collateral; Manage and deliver on budget; Manage relationships with 3rd party agencies.
Seniority
Senior, hands-on IC
