Chargé(e) de Marketing B2B - France (CDD - un an) - H/F
Core
B2B marketing specialist driving commercial growth and lead generation for a global consulting firm in France.
Role type
B2B Marketing Manager
Builds
Multi-channel B2B campaigns, ABM strategies, and content assets for strategic accounts
Domain
Professional Services / Consulting
Required skills
B2B marketing strategy, Account-Based Marketing (ABM), multi-channel campaign management, Salesforce CRM, lead generation, ROI analysis, digital marketing automation
Preferred skills
AI tools, marketing innovation, cross-functional collaboration
Technologies
Salesforce, digital marketing automation tools, AI platforms
Responsibilities
Partner with sales and business units to define marketing plans and identify priorities; Design and execute end-to-end B2B marketing campaigns including events and webinars; Analyze campaign performance and lead quality to optimize ROI; Collaborate with central marketing teams to ensure brand alignment and content quality.
Seniority
Mid-level, hands-on IC
