Ant International-Loan Operations Manager-Bettr
Core
Manage end-to-end customer lifecycle operations for cash loan and BNPL products, focusing on acquisition, activation, retention, and LTV improvement in the Hong Kong market.
Role type
Senior Customer Growth & Operations Manager
Builds
Customer acquisition, activation, and retention strategies for short-term liquidity and installment payment products
Domain
Consumer Finance / Fintech (Hong Kong)
Deliverable
product features
Required skills
Customer lifecycle management, LTV optimization, A/B testing, multi-channel marketing execution, data analysis, cross-functional collaboration
Preferred skills
Cash loan and BNPL product expertise, Hong Kong licensed money lender experience, consumer finance industry knowledge
Technologies
CRM systems, BI tools, marketing automation platforms, data dashboards
Responsibilities
Design and optimize user conversion funnels, execute precision marketing campaigns, analyze customer behavior and repayment patterns, collaborate with risk and compliance teams
Seniority
Senior, hands-on IC