Head of Digital Marketing (m/w/d)
Core
Building and leading a digital marketing ecosystem (website, tracking, analytics, automation, AI) and a scalable lead/demand engine for global market leaders in industrial machinery, automotive, life sciences, pharma, and chemicals.
Role type
Senior leadership digital marketing head (B2B)
Builds
Digital marketing ecosystem, lead generation engine, corporate website, performance marketing campaigns, marketing automation frameworks
Domain
B2B consulting, industrial machinery, automotive, life sciences, pharma, chemicals
Required skills
B2B digital marketing strategy, demand generation, marketing automation, SEO, AI in marketing, team leadership, agency management, performance marketing (SEA, SEM, programmatic, social), MarTech stack management, C-suite targeting
Preferred skills
International context experience, AI-driven campaign optimization, strategic thinking
Technologies
MarTech stack, Digital Analytics, CRM, Marketing Automation platforms, AI tools, Search Engines
Responsibilities
Build and lead the digital marketing team, steer external agencies, develop and implement digital marketing strategy and budgets, relaunch and optimize the corporate website, execute performance marketing campaigns, build and operate lead nurturing frameworks, manage digital marketing technology stack
Seniority
Senior, hands-on IC with leadership responsibilities
