Regional Marketing Manager
Core
Lead regional B2B marketing, event execution, and lead-generation campaigns for a cybersecurity organization serving enterprise and public-sector customers in Asia Pacific.
Role type
Regional Marketing Manager
Builds
Regional sales pipeline and brand presence across Asia Pacific
Domain
Cybersecurity, threat intelligence, network security
Deliverable
product features
Required skills
B2B marketing strategy, event management, lead generation, campaign execution, stakeholder management, budget management, vendor management, data analysis
Preferred skills
Cybersecurity industry knowledge, Mandarin language proficiency
Technologies
Digital marketing platforms, CRM tools, event management software
Responsibilities
Plan and execute regional B2B trade shows, conferences, and executive events; Develop and execute lead-generation campaigns; Partner with sales teams to identify target audiences and drive follow-up; Manage end-to-end event logistics and budgets; Create marketing content including thought-leadership articles and sales enablement materials; Track campaign performance and ROI; Manage external agencies and vendors.
Seniority
Senior, hands-on IC
