Performance Marketing Lead, EMEA - Global Asset
Core
Lead channel strategy and activation across paid, owned, and earned touchpoints to maximize brand visibility and commercial impact for a global asset manager.
Role type
Senior IC performance marketing lead
Builds
Channel activation plans and measurement frameworks for search, display, social, programmatic, and web platforms
Domain
Asset management / Financial services
Required skills
Channel strategy, paid media, digital channels, performance measurement, attribution modelling, media buying, ROI analysis, martech enablement, team leadership, matrix organization collaboration
Preferred skills
Experience in asset management or B2B financial services, embedding performance culture, translating data into strategic recommendations
Technologies
Marketing automation platforms, analytics platforms, programmatic platforms
Responsibilities
Own channel strategy and activation, define measurement frameworks, drive continuous optimization, partner with Growth Marketing, lead a team of channel specialists, represent strategy in senior forums
Seniority
Senior, hands-on IC with team leadership