GTM Strategy Manager, Visa Direct - Commercial Banks
Core
Develop and execute go-to-market strategies for Visa Direct's commercial bank segment, driving client adoption and revenue growth through data-driven insights and sales enablement.
Role type
Senior GTM Strategy Manager (Commercial Banking)
Builds
Go-to-market strategies, sales plays, client narratives, and market activation plans for Visa Direct money movement products.
Domain
Payments / Financial Services / Commercial Banking
Deliverable
product features
Required skills
Go-to-market strategy, market research, competitive analysis, data analysis, executive storytelling, sales enablement, stakeholder management, financial services knowledge
Preferred skills
Payments/fintech experience, consulting background, commercial banking client experience
Technologies
Excel, PowerPoint
Responsibilities
Lead commercial bank segment GTM strategy and execution; translate use cases into client-facing narratives and sales assets; conduct market research and competitive analysis; drive sales enablement and cross-functional deal execution; develop thought leadership and segment-specific messaging; monitor and report on client engagement effectiveness.
Seniority
Senior, hands-on IC
