Head of Marketing - Transamerica Asset Management
Core
Lead marketing strategies and campaigns to drive awareness and sales of investment products and services, while increasing engagement with financial professionals and supporting new product launches.
Role type
Senior leadership marketing head (financial services)
Builds
Marketing strategies, campaigns, and product launch plans for fixed income and equity investment solutions
Domain
Asset management / Financial services
Deliverable
product features
Required skills
Marketing strategy, channel marketing, product marketing, budget management, stakeholder collaboration, sales enablement, product launch management, data analysis, team leadership
Preferred skills
Intermediary or institutional experience, change management, familiarity with CMD/CRM/DAM/Workfront/Salesforce Marketing Cloud
Technologies
CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront
Responsibilities
Lead channel marketing teams, develop strategic marketing plans with sales partners, manage program budgets, execute high-impact initiatives, partner with Product Development and Sales, own product launch plans, build customer relationships, create performance-driven culture
Seniority
Senior, hands-on IC with management responsibilities