Head of Product Marketing
Core
Lead product marketing, lifecycle marketing, and customer marketing to drive adoption, usage, and value realization for Float's multi-product financial platform across the full customer journey.
Role type
Senior IC Head of Product Marketing (GTM Strategy)
Builds
Pre- and post-sale programs, positioning narratives, enablement playbooks, and customer advocacy systems for B2B SaaS fintech products.
Domain
Fintech / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS product marketing leadership, lifecycle marketing, customer marketing, go-to-market strategy, data fluency, experimentation, cross-functional influence, AI workflow integration
Preferred skills
Fintech domain expertise, building systems from scratch, coaching high-performing teams
Technologies
Modern AI-enabled workflows, analytics tools, research platforms
Responsibilities
Refine product positioning and messaging for multi-product platforms; build pre- and post-sale programs to improve adoption; partner with Product on launches and activation; equip Sales and CS with enablement tools; develop customer advocacy programs; use data and experimentation to evolve strategy; lead and develop a high-performing marketing team
Seniority
Senior, hands-on IC with leadership scope