Specialist Media Planning (m/w/d) - Schwerpunkt Digital
Core
Specialist Media Planner responsible for developing and executing digital and omnichannel media strategies, advising clients on campaign solutions, and managing client budgets and forecasts.
Role type
Specialist Media Planner (Digital & Omnichannel)
Builds
Digital and omnichannel media campaigns and strategies for B2B clients in the healthcare sector.
Domain
Healthcare / Advertising Agency
Required skills
Media planning, client consulting, crossmedia strategy development, target audience analysis, budget management, project management, relationship management, presentation skills, digital marketing, AI and automation tools
Preferred skills
Healthcare/pharma/life-science industry experience, omnichannel strategy experience, practical experience with AI and automation in marketing
Technologies
AI tools, automation tools, digital marketing platforms
Responsibilities
Advise clients on campaign development and implementation; manage own client budgets and contribute to their economic success; maintain existing client relationships and identify potential for additional projects; develop crossmedia concepts with a focus on digital and omnichannel; analyze target groups, markets, competitors, and reach to derive actionable recommendations and media plans; present concepts, campaign ideas, and recommendations to clients; monitor budgets, forecasts, and plans to ensure professional project steering; utilize new technological possibilities, particularly AI and automation, to streamline processes.
Seniority
Specialist (Mid-level)