Team Lead Media Buyer In-App
Core
Leading a team of media buyers to scale profitable In-App gambling traffic across various GEOs.
Role type
Senior Team Lead Media Buyer (In-App Gambling)
Builds
Scalable In-App gambling ad campaigns and user acquisition funnels.
Domain
Digital Marketing / Mobile Gaming / Gambling
Required skills
In-App traffic management, Unity Ads, AppLovin, Mintegral, IronSource, AppsFlyer, Adjust, Voluum, WebView/PWA optimization, ROI/CPA/CPI/CVR/Reg2Dep/Retention analysis, team leadership, KPI management, creative testing (Playable, Video, Banners), large budget scaling.
Preferred skills
Experience growing to Head of Buying, deep understanding of gambling verticals.
Responsibilities
Manage and develop a team of media buyers, test and scale new In-App connections, launch and optimize ad campaigns, monitor key metrics, test new hypotheses and creative formats, control team KPIs, interact with development and infrastructure teams.
Seniority
Senior, hands-on IC with team leadership
