Paid Marketing Lead
Core
Own paid acquisition end-to-end for a consumer AI platform for image and video creation, focusing on creative performance and scaling a subscription-based product.
Role type
Senior IC paid marketing lead (performance marketing)
Builds
Scalable user acquisition engine for a web-to-subscription funnel
Domain
AI / Consumer SaaS / Performance Marketing
Required skills
Meta Ads media buying, high-volume creative testing, subscription scaling, web-to-subscription funnel optimization, server-side attribution, SQL, cohort analysis, LTV modeling, payback modeling
Preferred skills
TikTok/YouTube scaling, Partnership Ads, UGC/creator program management, AI generation tools, team leadership
Technologies
Meta Ads, TikTok, YouTube, SQL
Responsibilities
Plan, launch, and optimize paid campaigns; Manage and scale advertising spend; Build a high-volume creative testing process; Analyze campaign performance to improve creatives and targeting; Own tracking and attribution across the funnel; Continuously test new approaches and iterate quickly
Seniority
Senior, hands-on IC
