Remarketing Media Buyer (Google Ads)
Core
Launch and optimize Google Ads remarketing campaigns to drive leads, purchases, and registrations for mobile apps and web products.
Role type
Senior Google Ads Media Buyer (Remarketing Specialist)
Builds
Mobile applications and web products for Tier-1 markets
Domain
Mobile Apps / Digital Marketing
Required skills
Google Ads, Google Tag Manager, GA4, Audience Segmentation, Conversion Tracking, Bid Strategy (tCPA/tROAS), Creative Rotation
Preferred skills
Server-side tracking (Stape/GTM SS), Looker Studio, Tableau, BigQuery, Video Remarketing, A/B Testing, CRO tools
Responsibilities
Launch and manage remarketing campaigns for leads/purchases/registrations; Build remarketing structures (warm/hot/returning audiences); Segment audiences by behavior (new vs returning, engaged vs bounce); Configure and verify conversion tracking (GA4, GTM); Optimize bids, placements, frequency, and creatives; Prepare creative briefs and control rotation; Manage budget and scale; Prepare weekly/monthly reports.