Media Buyer
Core
Manage advertising campaigns from strategy and launch through optimization, scaling, and performance analysis to drive lead generation and revenue.
Role type
Performance marketing media buyer
Builds
Paid traffic campaigns across Meta, Google, NewsBreak, and Snapchat
Domain
Digital advertising / Performance marketing
Required skills
Campaign launch and optimization, Budget management, Bidding strategies, Creative testing, Tracking and attribution basics, Lead generation economics, KPI analysis (CTR, CPC, CPM, CPL, CPA, CR, ROAS), Data-driven decision making
Preferred skills
US Home Services experience, Affiliate marketing experience, Pay Per Call experience, Looker Studio / Google Sheets proficiency, Creative and technical team collaboration, AI tool usage for analysis and ideation
Responsibilities
Research competitors, market trends, offers, creatives, and advertising approaches; Develop campaign launch and testing strategies; Launch and manage campaigns across multiple platforms; Identify creatives, audiences, landing pages, and campaign structures for testing; Optimize traffic based on CPL, CPA, CR, ROAS, revenue, profit, and lead volume; Scale profitable campaigns and reduce unprofitable traffic; Control campaign budgets; Analyze results and define next steps; Prepare performance reports; Communicate risks and performance changes; Collaborate with other departments; Create tasks for technical and creative teams; Identify new opportunities to increase lead volume and profit