CRM Manager
Remote
Core
Building, launching, and optimizing CRM campaigns in Smartico to drive customer onboarding, retention, and reactivation for iGaming clients.
Role type
CRM Manager (iGaming)
Builds
Automated customer journeys, trigger and broadcast communications via Email, Push, Inbox, Popup, and SMS
Domain
iGaming / B2B SaaS
Required skills
Smartico platform expertise, iGaming lifecycle knowledge, campaign segmentation, multi-channel communication (Email/Push/SMS/Inbox/Popup), campaign analysis and optimization
Preferred skills
Experience with onboarding, retention, and reactivation mechanics
Responsibilities
Build and launch CRM campaigns, manage customer segmentation, analyze campaign results to identify growth points, collaborate with Email/Promo/Bonus/Content teams
Seniority
Mid-level, hands-on IC