Head of Paid Media Operations- India
Core
Lead multi-channel performance marketing for Forbes Marketplace's consumer insights platform in India, focusing on personal finance, health, and business.
Role type
Senior IC Head of Paid Media Operations
Builds
Paid marketing campaigns across Google SEM, paid social, native, and display platforms for consumer decision-making content.
Domain
Digital Marketing / Personal Finance / Consumer Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google SEM strategy, smart bidding, team leadership, campaign optimization, data analysis, process development, stakeholder management
Preferred skills
Paid social/native/display campaign experience, website analytics, testing structures
Technologies
Google SEM, Google Analytics, MS Excel, PowerPoint, Word
Responsibilities
Mentor and upskill junior team members; Create processes and documentation for campaign best practices; Oversee creation and optimization of paid marketing campaigns; Collaborate with vertical leads on category targets; Manage team staffing, allocation, and capacity; Utilize data-driven analysis for strategic recommendations; Identify trends for campaign growth.
Seniority
Senior, hands-on IC with leadership mandate