Email Marketing Manager
Core
Own end-to-end email marketing strategy and execution to grow email-driven revenue from <1% to 1.5–2% of total purchases for a global user base.
Role type
Senior IC Email Marketing Manager
Builds
Automated lifecycle flows, segmented campaigns, and revenue attribution reports
Domain
B2C Subscription / Health & Fitness
Required skills
Email strategy, automated flow setup, A/B testing, audience segmentation, funnel analysis, deliverability management, email copywriting, ESP management, international compliance
Preferred skills
Health & Fitness domain experience, BI tools (Amplitude, Tableau)
Technologies
Reteno, Braze, Customer.io, Klaviyo, SPF, DKIM, DMARC
Responsibilities
Audit and optimize existing email flows (abandoned quiz, checkout, onboarding, upsell, retention, win-back); maintain backlog of hypotheses and run A/B tests on subject lines, offers, and timing; segment audiences by behavior, funnel stage, geography, and quiz responses; analyze funnel metrics and report contribution to business goals; maintain domain reputation and list health; write email copy; propose channel growth strategies backed by data
Seniority
Senior, hands-on IC