Mobile CRM Team Lead in Berlin - German Speaking (m/w/d)
Core
Lead a CRM team to execute marketing strategies, manage customer engagement campaigns, and analyze data to drive growth for app clients.
Role type
Senior Team Lead, CRM & Mobile Marketing
Builds
Customer retention campaigns, push notifications, email flows, and data-driven insights for app clients
Domain
App Marketing / Mobile CRM
Deliverable
product features
Required skills
CRM strategy, campaign management, data analysis, team leadership, project management, marketing automation
Preferred skills
Mobile marketing, cross-functional collaboration, industry trend analysis
Technologies
Braze, MoEngage, Clevertap, Batch, Airship, Iterable
Responsibilities
Develop and implement CRM strategy aligned with marketing plans; Execute targeted push, in-app, and email campaigns; Analyze customer data to inform growth decisions; Lead a team of CRM specialists; Collaborate with product, design, and data teams; Track industry trends to improve CRM services
Seniority
Senior, hands-on IC with team leadership