Paid UA Manager
Core
Managing paid user acquisition campaigns for mobile apps and games on international markets, optimizing from install to purchase.
Role type
Middle+ Paid UA Manager
Builds
Mobile applications and games
Domain
Mobile gaming and utility apps
Required skills
Paid UA campaign management, multi-channel ad buying (Google, Meta, TikTok, ASA, AppLovin, Unity), funnel analysis (install to purchase), retention and revenue optimization, ROI/ROAS/payback modeling, MMP usage (AppsFlyer, Adjust), iOS attribution (ATT, SKAN), data analysis (Excel, Sheets, cohort analysis), hypothesis testing, creative brief preparation.
Preferred skills
Web UA and Web-to-App experience, subscription and ad monetization products, RevenueCat, Firebase/GA4, BI tools, launching new products with limited budgets.
Technologies
Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, AppLovin, Unity Ads, AppsFlyer, Adjust, RevenueCat, Firebase, GA4
Responsibilities
Launch and optimize iOS/Android ad campaigns, plan and allocate budgets across channels/products/geos, analyze conversion funnels and unit economics, formulate and test optimization hypotheses, collaborate on creative testing, verify attribution and event tracking, partner with product managers on monetization, generate actionable reports.
Seniority
Middle+, hands-on IC
