Digital Product Marketing Manager, USP–NF
Core
Lead email and lifecycle marketing strategy for a portfolio of online subscription products, focusing on USP–NF, to drive acquisition, activation, engagement, retention, and renewals through data-driven initiatives.
Role type
Senior individual contributor digital product marketing manager
Builds
Email campaigns, customer journeys, and digital marketing assets for B2B pharmaceutical and regulatory audiences
Domain
B2B marketing in the pharmaceutical and regulatory affairs industry
Required skills
B2B lifecycle email marketing, marketing automation (Marko), audience segmentation, A/B testing, copywriting, stakeholder management, data analysis, subscription product marketing
Preferred skills
Generative AI tools, public health commitment, inclusive collaboration
Technologies
Marketo, HubSpot, Pardot, Eloqua, Salesforce
Responsibilities
Own email marketing strategy and roadmap; design multi-step customer journeys; develop and edit email content; lead A/B and multivariate testing; manage email list health and deliverability; define and monitor KPIs; build performance reports and dashboards; plan integrated digital campaigns; apply product messaging to specialized audiences; support persona development and market research; develop sales enablement materials; contribute to thought-leadership content; partner with Product Management and Customer Success; manage lifecycle marketing priorities; mentor junior colleagues and agency partners; drive measurable improvements in engagement and pipeline.
Seniority
Senior, hands-on IC