Retail Media Planner II
Core
Develops cross-platform media plans and proposals for complex suppliers and agencies, aligning with internal and external goals.
Role type
Senior media planner (retail)
Builds
Strategic media plans and proposals
Domain
Retail media and digital marketing
Required skills
Media planning, RFP management, ad inventory tracking, QA of partner plans, data analysis, insertion order writing, contract facilitation, competitive analysis, GTM rollout support, cross-functional collaboration
Preferred skills
None stated
Technologies
None stated
Responsibilities
Develop cross-platform media plans and proposals; manage RFP process; maintain ad inventory tracker; conduct QA of partner media plans; leverage historical data for strategic development; identify test and learn opportunities; write insertion orders; facilitate contract initiatives; consult on H-E-B media products; participate in client check-ins and media planning calls; develop competitive analysis; collaborate on strategic projects and GTM rollouts
Seniority
Mid-Senior, hands-on IC