Regional Marketing Senior Analyst - Assistant Vice President
Core
Developing and implementing marketing activities to increase brand awareness, drive customer engagement, enable sales, and support revenue growth for Citi Services' global solutions.
Role type
Senior Individual Contributor Marketing Analyst (Assistant Vice President)
Builds
B2B marketing campaigns, content, and client/prospect events for Citi Services
Domain
Banking / Financial Services / B2B Marketing
Deliverable
product features
Required skills
B2B marketing campaign planning and execution, data-driven ROI analysis, budget management, cross-functional collaboration, brand identity management, event planning and production, risk assessment and compliance adherence
Preferred skills
Experience in Banking/Financial Services/B2B Tech, knowledge of Marketing AI/GenAI/Marketing Automation/CRMs, analytical mindset, financial product understanding
Technologies
Marketing AI, GenAI, Marketing Automation platforms, CRMs, workflow management tools
Responsibilities
Plan, execute, scale, and localize B2B marketing campaigns across events, webinars, social media, email, print, and advertising; Track and analyze campaign performance to improve ROI; Oversee content creation for digital, social, email, print, and event channels; Manage marketing budgets and ensure on-time, on-budget delivery; Collaborate with sales, product, and support teams for consistent messaging; Maintain brand identity and ensure compliance in marketing materials; Drive production of marketing materials through review processes; Plan, budget, and execute client/prospect events including vendor management and post-event reporting; Provide senior management with marketing briefings for strategic direction.
Seniority
Senior, hands-on IC