Senior Media Buyer
Core
Own paid acquisition for financial publishing offers across Meta and Google, managing the full campaign lifecycle from launch to profitable scale.
Role type
Senior Media Buyer (Paid Acquisition)
Builds
Financial publishing offers and ad campaigns
Domain
Digital Marketing / Financial Publishing
Required skills
Meta Ads management, Google Ads management, campaign profitability analysis, creative direction, conversion path optimization, tracking and attribution setup, budget management, direct-response vertical experience, AI tools for creative production
Preferred skills
Financial direct response experience, Health direct response experience, Auto/Home vertical experience, English C1+
Technologies
Meta Ads, Google Ads, S2S postbacks, Conversion APIs, pixels, trackers, AI tools
Responsibilities
Launch and scale financial publishing offers; own campaign profitability metrics; develop campaign angles and creative concepts; test and optimize the full conversion path; build testing frameworks with defined budgets and rules; manage significant advertising budgets; own tracking and attribution setup; monitor account health and policy compliance.
Seniority
Senior, hands-on IC