4rabet - Retention Manager
Core
Design and execute full-cycle retention campaigns for a sports betting audience using loyalty programs, gamification, and event-based marketing.
Role type
Senior iGaming retention specialist (sports vertical)
Builds
Sports betting user retention campaigns, loyalty mechanics, and gamified events
Domain
iGaming / Sports Betting
Required skills
Sports betting audience behavior, CRM platform hands-on (Smartico), cohort analysis, A/B testing, event calendar planning, loyalty program economics, gamification mechanics, segmentation (RFM)
Preferred skills
India market knowledge, cricket audience expertise, responsible gaming compliance, program re-launch experience
Technologies
Smartico, Optimove, Fast Track, Symplify
Responsibilities
Design and launch full-cycle sports retention campaigns (event-based and seasonal), manage loyalty program mechanics and economics, build gamification features (missions, tournaments, leaderboards), segment user base for targeted offers, analyze campaign uplift and retention metrics, plan event calendars around major tournaments
Seniority
Mid-Senior, hands-on IC
