Senior Product Marketing Manager
Core
Own Product Marketing strategy and roadmap to accelerate player growth, conversion, and retention across sweepstakes and gaming platforms.
Role type
Senior Product Marketing Manager (Growth & Monetization)
Builds
Player acquisition, onboarding, activation, monetization, and long-term engagement initiatives
Domain
Online Gaming / Sweepstakes Casinos
Deliverable
product features
Required skills
Product Marketing strategy, Conversion Rate Optimization, A/B testing, Funnel analysis, Monetization metrics (ARPU, LTV), Cross-functional collaboration, Data analysis, Go-to-market execution
Preferred skills
Sweepstakes Casino experience, Payment funnel optimization, CRM automation, AI-powered analysis tools, Player psychology
Technologies
Mixpanel, Looker
Responsibilities
Define and execute Product Marketing roadmap, Optimize end-to-end player lifecycle, Drive conversion and funnel optimization, Lead experimentation and A/B tests, Accelerate monetization and player value, Drive feature adoption and go-to-market strategies, Leverage player insights for growth, Measure business impact on revenue and retention