CRM Communication Manager
Core
Strategic management of CRM communications and delivery of messages to target audiences in iGaming products.
Role type
Senior CRM Communication Manager
Builds
Personalized automated customer journeys (onboarding, retention, winback, VIP) across Email, SMS, in-app, and onsite channels.
Domain
iGaming / Performance Marketing
Required skills
CRM/ESP/CDP platform expertise, journey mapping, A/B testing, retention metrics analysis (LTV, ARPPU, OR, CR, CTOR), cross-functional collaboration, deliverability management
Preferred skills
Dynamic content creation, event-based triggers, holdout group management
Technologies
CRM/ESP/CDP platforms, BI tools
Responsibilities
Plan and launch multi-channel CRM campaigns, create personalized automated journeys, conduct A/B tests and optimize communication frequency, monitor deliverability across channels, analyze retention metrics
Seniority
Senior, hands-on IC