Senior CRM Promo Manager
Core
Develop CRM strategy and manage promotional activities for iGaming brands to optimize bonus economics, retention, and GGR.
Role type
Senior CRM Promo Manager
Builds
CRM strategies, promotional campaigns, and bonus mechanics for iGaming brands
Domain
iGaming / Performance Marketing
Required skills
CRM strategy, promo economics, bonus mechanics design, customer lifecycle management, segmentation, data analysis, fraud risk understanding, strategic planning
Preferred skills
Product collaboration, cross-functional communication
Technologies
CRM platforms, analytics tools, marketing automation
Responsibilities
Formulate and execute CRM roadmap, manage promo budget and bonus cost, develop bonus mechanics (bonuses, free spins, cashback, loyalty programs), work with customer segmentation and lifecycle stages, analyze results and test hypotheses
Seniority
Senior, hands-on IC
