Data Analyst (Marketing)
Core
Conduct comprehensive marketing effectiveness diagnostics for venture startups, analyzing acquisition funnels, ad performance, and unit economics to drive business decisions.
Role type
Senior Marketing Data Analyst (Venture)
Builds
Actionable insights on marketing efficiency, attribution, and portfolio benchmarking for venture-backed startups.
Domain
Venture Capital / Digital Marketing / Data Analytics
Deliverable
dashboards & analysis
Required skills
Marketing Performance Analysis (Google, Meta, TikTok), SQL, GA4, GTM, AppsFlyer/Adjust, Power BI/Tableau, User Economics, Statistics, Server-side conversion tracking
Preferred skills
dbt, AI workflow design, experience with paid acquisition channels, digital products/SaaS/mobile apps, multi-product environment experience
Technologies
Google Ads, Meta Ads, TikTok Ads, GA4, GTM, AppsFlyer, Adjust, Power BI, Tableau, SQL, dbt
Responsibilities
Analyze acquisition funnel, campaign performance, creatives, audiences, channels, and geo; Evaluate marketing investment efficiency via CAC, ROAS, ROMI, LTV; Analyze attribution methodology and align data across platforms; Formulate and test marketing hypotheses (A/B, geo, funnel); Conduct marketing health checks and portfolio benchmarking; Collaborate with Marketing, Product, Finance, and Data teams to translate findings into business decisions.
Seniority
Senior, hands-on IC
