Таргетолог
Core
Launching and optimizing paid advertising campaigns on Facebook and Instagram to drive business growth for clients.
Role type
Targetologist (Paid Social Media Specialist)
Builds
Paid social media campaigns for diverse business niches
Domain
Digital Marketing / Social Media Advertising
Deliverable
product features
Required skills
Facebook Ads management, Instagram Ads management, audience analysis, creative testing, campaign optimization, budget management, data analysis (CTR, CPA), brief creation for designers and copywriters
Preferred skills
Portfolio of successful campaigns, experience with account audits, understanding of visual storytelling
Technologies
Facebook Ads Manager, Instagram Ads Manager, Meta Business Suite
Responsibilities
Launch and optimize ad campaigns on Facebook and Instagram, Analyze audience data and campaign metrics (CTR, CPA), Create promotion strategies for different niches, Prepare technical briefs for designers and copywriters, Conduct audits of advertising accounts and propose improvements