4rabet - Senior/TL CRM
Core
Leading a mature CRM team within the CVM department to manage the full user lifecycle, from onboarding to reactivation, using data-driven strategies and complex automation.
Role type
Senior Team Lead / Manager, CRM Marketing
Builds
Global CRM communication strategies, automated user journey maps, and performance dashboards for key metrics like LTV and GGR.
Domain
Gaming / iGaming, Customer Lifecycle Management (CVM)
Required skills
CRM marketing strategy, team leadership and mentorship, cohort analysis, unit economics, A/B testing design, CDP platform expertise, multi-channel communication management (SMS, Push, In-App, Email), predictive modeling collaboration, budget management.
Preferred skills
Experience with millions of user bases, strategic vision, cross-functional collaboration with product and analytics teams.
Responsibilities
Setting team goals and managing resources, developing and optimizing global CRM communication strategies, controlling key funnel metrics (Churn, LTV, Reactivation), managing channel integrations and automation, collaborating with product and analytics on predictive models, monitoring budget and ROI.
Seniority
Senior, hands-on IC with management responsibilities