Senior Specialist, CRM Marketing
Core
Oversees development and growth of email marketing programs, SMS, and push notifications to engage customers and drive sales for B2B and B2C divisions.
Role type
Senior Specialist, CRM Marketing
Builds
Email campaigns, SMS/push notifications, nurture/lifecycle campaigns
Domain
B2B/B2C Sales, Marketing Automation
Required skills
Email marketing strategy, Marketing automation platforms, HTML/CSS, SQL, A/B testing, Data analysis, Responsive design, Salesforce Marketing Cloud, Pardot, Campaign management
Preferred skills
Front-end development, Cross-browser compatibility troubleshooting, Industry best practices
Technologies
Salesforce, Pardot, Responsys, Constant Contact, WYSIWYG Editors, SQL
Responsibilities
Manage day-to-day project initiation, briefing, creative proofing, execution, and deployment for email marketing initiatives. Create email and SMS campaign audience criteria through filtered data extensions and SQL. Set up, configure, and deploy SMS and push notifications. Analyze marketing campaign performance and make optimization recommendations. Initiate and track A/B testing programs. Provide front-end development through WYSIWYG Editors and HTML/CSS.
Seniority
Senior, hands-on IC
