Performance Marketing Manager-Individual Contributor
Core
Drive customer acquisition, conversion, and retention through data-backed performance marketing strategies on TikTok, YouTube, and paid search.
Role type
Performance Marketing Manager (Individual Contributor)
Builds
Paid media campaigns and direct-to-consumer marketing initiatives
Domain
Pet food industry, e-commerce, international markets (US, New Zealand)
Required skills
Google Ads, Facebook Business Manager, TikTok advertising, YouTube Ads, campaign optimization, ROI analysis, conversion rate optimization, cross-functional collaboration
Preferred skills
Master's degree, Google Analytics IQ, HubSpot, CRO, Data Visualization, Marketing Automation
Technologies
Google Ads, Facebook Business Manager, TikTok, YouTube, Google Analytics
Responsibilities
Develop and execute marketing strategies for customer acquisition and retention; Optimize paid search campaigns on Google Ads and YouTube; Collaborate on TikTok advertising initiatives; Analyze campaign performance and optimize based on key metrics; Align marketing plans with sales revenue goals
Seniority
Mid-level, hands-on IC