Area Sales Manager - Independent Grocery
Core
Manage an established sales patch across Melbourne's northern suburbs and northern regional Victoria, partnering with independent grocery customers to grow DON's meat product presence in-store.
Role type
Area Sales Manager (FMCG/Food)
Builds
In-store execution, promotional activity, and category growth for DON's meat products (ham, bacon, salami, smallgoods) in independent grocery stores.
Domain
Food manufacturing / FMCG / Independent Grocery
Deliverable
product features
Required skills
Field sales, store-level negotiation, promotional planning, new product development (NPD) support, category growth strategy, in-store merchandising, travel management, sales target achievement
Preferred skills
Experience with independent grocery groups (IGA, FoodWorks, Metcash), relationship building, objection handling
Technologies
None stated
Responsibilities
Achieve agreed volume and execution targets across territory; Plan and manage 12-week cycles for promotions and NPD; Identify and convert in-store growth opportunities; Negotiate at store level; Maintain trade standards (layouts, displays, stock rotation); Support ad hoc demos and tastings; Manage daily store-to-store travel and regional overnights; Report activity and market intelligence
Seniority
Mid-Senior, hands-on IC