Demand Generation Specialist
Core
Execute B2B demand generation campaigns across email, digital, webinars, events, content, and outbound channels to create engagement and generate pipeline.
Role type
Junior Demand Generation Specialist
Builds
Marketing campaigns, nurture programs, webinar events, and lead follow-up processes
Domain
B2B SaaS Marketing
Required skills
B2B marketing, campaign execution, email marketing, landing page management, webinar coordination, audience list management, campaign tracking, market research, account-based marketing, AI tool usage, process improvement
Preferred skills
Marketing technology knowledge, data analysis, organizational skills, multi-tasking, proactive approach, collaboration, curiosity about AI (via careerplan.io/jobs/22-00A-71-37B-demand-generation-specialist-at-skai)
Technologies
Email platforms, webinar tools, CRM, spreadsheets, AI tools
Responsibilities
Build and QA campaign elements (emails, landing pages, forms), coordinate timelines and assets, support webinar execution, manage audience lists and lead follow-up, monitor campaign performance, conduct market research, collaborate with cross-functional teams, identify process improvements
Seniority
Junior, early career