Senior Digital Paid Retail Media Manager
Core
Senior strategic advisor and practitioner for enterprise retail media clients, owning strategy, performance, and outcomes from planning through execution.
Role type
Senior IC retail media expert services manager
Builds
Custom analyses, reports, automations, and strategic plans for enterprise retail media accounts
Domain
Retail media / Digital advertising (via careerplan.io/jobs/22-00A-66-074-senior-digital-paid-retail-media-manager)
Required skills
Enterprise retail media ownership, Amazon and Walmart full-stack expertise, Advanced AMC usage, Root-cause analysis, Retail media ecosystem fluency, Generative AI tool usage
Preferred skills
Instacart/Target/Roundel/Criteo/CitrusAd/Epsilon/Kroger experience, Agency-side background, Coaching and informal leadership, Commercial exposure, Total commerce context, Skai or comparable platform experience
Technologies
Amazon DSP, Walmart Connect, Vendor Central, Seller Central, Instacart, Target, Roundel Media Studio, Criteo, CitrusAd, Epsilon, Kroger Precision Marketing, Amazon Retail Ad Service, Claude
Responsibilities
Plan, build, and optimize campaigns hands-on across major retail media networks; Investigate performance issues and provide actionable recommendations; Advise senior stakeholders on media planning and budget allocation; Lead QBRs and strategic reviews; Build custom analyses and automations; Mentor colleagues and contribute to team playbooks; Partner with product, sales, and technical teams to drive innovation
Seniority
Senior, hands-on IC with strategic advisory responsibilities
