Performance Marketing
Core
End-to-end performance marketing for a high-growth healthcare start-up, focusing on paid acquisition and digital sales growth.
Role type
Performance Marketing Manager
Builds
Paid customer acquisition campaigns and digital sales channels
Domain
Healthcare / Digital Marketing
Deliverable
product features
Required skills
Facebook Ads, Google Ads, Facebook Pixel, Google conversion tracking, SEO, KPI analysis, budgeting, ad creative collaboration
Preferred skills
Hiring and capacity building, unconventional platform usage
Technologies
Facebook, Google
Responsibilities
Run targeted and optimized paid campaigns on Facebook and Google; maintain campaign calendar with Strategy and Marketing teams; set up processes to identify, track, and analyze KPIs; ensure ads reach the right audience; manage budgeting; optimize SEO; collaborate with content and design teams for ad creatives; help achieve digital sales and growth targets; hire and build marketing capacity
Seniority
Mid-level, hands-on IC with growth potential
