Growth Marketing Manager
Core
Drive prospect acquisition through inbound channels, landing page optimization, and ABM strategies for a cybersecurity compliance platform.
Role type
Growth Marketing Manager (B2B SaaS)
Builds
Conversion-oriented landing pages, web programs, lead handoffs, and new acquisition initiatives
Domain
Cybersecurity compliance / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Growth marketing, web optimization, A/B testing, ABM strategy, data analysis, marketing automation, Salesforce, paid media management, GTM strategy
Preferred skills
Experience with Hubspot, experience working with engineers to execute tests, experience with high-volume paid landing pages
Technologies
Hubspot, Salesforce
Responsibilities
Drive website optimizations via web experiments to increase conversion rates; Lead ABM strategy for acquiring larger businesses; Improve speed to lead through data analysis and handoff optimizations; Create new web pages and microsites; Develop referral programs; Execute new product market launches
Seniority
Mid-level, hands-on IC
